This popup event was a way for me to give shape to something I've felt for a long time as a hair and makeup artist who has worked extensively in the field.
On set for shoots and shows, many "hands" are at work behind the scenes.
Hair, makeup, styling, photography, lighting. The overlapping skills and sensibilities of each create a single visual.
And within that environment, I've come to feel that what is "truly necessary" and "what you want to keep using" is often very simple and fundamental.
The brands gathered this time are all founded on such sensibilities and experiences from the field,
each representing "their own answer."
For TEKOTE, it was a very natural event.
"Hands and tools"
and "from hand to hand"
A product is not complete until it is passed into someone's hands and used.
In that sense, I feel that a place like this, where the creators themselves stand and communicate directly, is very compatible with TEKOTE's philosophy.
During the event, conversations naturally expanded beyond just sales, covering topics such as:
・Real-world usage in the field
・The story behind the product's creation
・Sharing techniques and philosophies
I believe that for our customers, it was less about "choosing a product" and more about an experience of "connecting with people and ideas."
Through this initiative, I felt that this format is something we should definitely continue.
We hope to create a space where "people with hands" can gather 2-4 times a year, bringing their expressions and products together.
Participating Brands
① Sun & Soil
Lifestyle Brand
“The true organic that skin and heart desire”
Delivering dozens of active ingredients found in a single plant to the skin, without waste.
Pure phytochemicals free of pesticides and chemical fertilizers, and rich fragrances that touch the instincts.
Our commitment to being allergy-free creates harmony for the skin, mind, and nature.
② define brush
Makeup Tool Brand
Products by makeup artist Miwako Mizuno.
“Defining each person’s unique charm”
Making that technique accessible to everyone.
Backed by Japanese craftsmanship, we offer highly maneuverable brushes with angled designs, and compatible color items.
③ mfn
Skin Lifestyle Brand
Skin is a mirror reflecting one’s way of life.
Protecting, balancing, and guiding skin, which fluctuates due to daily stress and environmental changes, back to its original beauty.
More than just applying products, it's about creating time to connect with oneself.
Skincare that connects "skin and lifestyle."
④ SUMIDAY
Hair Lifestyle Brand
Beautiful hair is born from daily accumulation.
Going beyond superficial care, by re-evaluating habits and mindset, we foster lifelong beauty.
Proposing a new approach to hair care.
⑤ NowLd
Skincare Brand
“No More Foundation
— No more covering up —”
Products by a husband-and-wife hair and makeup artist team.
Carefully selected organic ingredients and reliable quality with EBC certification.
Aiming for "plump skin" that is full from within.
⑥ Cosmetics First Step (Special Participant)
An initiative that gives new value to discarded cosmetics, regenerating them as crayons.
Proposing sustainable choices that go beyond beauty.
Thank You
To all the brands who participated this time.
Thank you so much for bringing your cherished philosophies and products, born from daily effort, to this place.
While sharing a similar background, your expressions and approaches differed, and I felt that these differences brought depth and breadth to this space.
The fact that the creators themselves were present, engaging in conversation, and sharing the stories behind their products was a tremendous asset to this event.
And I am truly grateful for your collaboration in creating this space.
I look forward to working with you again in a new form at the next opportunity.
Closing
Brands born from different perspectives, yet sharing the same background in "hair and makeup."
The intersection of these differences and commonalities created depth within a single space.
A place where not only products, but also the underlying philosophies and experiences, can be directly conveyed.
As TEKOTE, we will continue to carefully cultivate such spaces.